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Monday, December 12, 2011

To go digital, a brand should trust god more than an agency in India.

I was exploring For some good news, assignments, or jobs… pertaining to advertising or media.

While I clicked on the link ‘jobswitch’, I saw an agency called Water is looking for professionals in several disciplines.

I’m not sure though whether it’s the same Water that operates as one of the SBUs of Mudra.

See the ad below, and also mark the red underline... (click on it to enlarge)

Since they are looking for Creative Director, for the reason obvious, I wanted to know more about it by visiting the link.

Then I landed on this ad… (click on it to enlarge)

And like I did, if you too see this ad properly, you’ll get to know that Water has talked about many things in the text – and creatively perhaps – save for providing you with any contact details where you can send your application and CV, or simply call up!

Even if you click on the ad for umpteen times or keep refreshing the page, you will know that it’s not hyperlinked to their website or any contact page either.

Now, what notion will you develop about such an agency that also used Ogilvy’s name to create interest in their appoint ad through quite a high-voltage gimmick?

However, I won’t be surprised at all, if I find that the agency is claiming to have done wonder for their clients in the domain of interactive ads or digital communications like many other agencies that don’t even have a proper or upgraded company website in place.

Actually, from the ad of Water, it’s evident once again what kind of agencies, SBUs, or creative hot-shops are functional of late across India and trying to leverage the digital communications and social media marketing on web and mobile!

To back my point then I have searched for Water on Google by the URL the agency has provided on And no wonder I have found the expected result only, as shown in the following pictures... (click on it to enlarge)

Anyway, before I conclude let me remind you, humbly, that the agency’s punch line is: The ROI Attitude and its value promise is: Water Your Brand.

Indeed. :) 

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