Rs. 25/- for 250-ml is no price actually, if metro city pricing model is followed - especially for a product that really tastes soooo good and offers a seriously rich experience.
Paper Boat 'aamras' is one such product which might give Maaza, Slice and Frooti a run for their money.
However it might NOT. Because if a product is so 'reluctant' in its marketing and communication approach, things could hardly happen in its favour.
For instance, in the back of the product, with a great attitude, in all caps, it's written: "No colours. No preservatives. No artificial flavours. Basically, none of that junk."
Whereas it's also written in the back only: "Contains added flavours (nature-identical flavouring substance)."
A dichotomy for sure.
Plus, there is a URL: http://www.paperboatdrinks.com/ which only leads to:http://paperboatdrinks.com/?0f41fdd8c9af62a4027fda82d597062a=1623525913&96a05080f5ffa0eb5c16fc4e9047bc05=2344573&f67ff3454420ebb255fe4f673cf8cf0b=AwZ1ZQN2BQRmAQL2AGx3BGLl-1&nr=0 - Godaddy page asking to register the URL!!
A shocker to say the least!
There is also a Facebook page: https://www.facebook.com/paperboatdrinks - which is equally inept as it seems.
The entire situation once again amplifies the soggy mindset of a marketer in India in contrast to a marketer in a European country or in the US. Despite having such a superior product.
I wish any agency in Gurgaon could approach this product owner:http://hectorbeverages.com/ to make a great brand out of nothing.
In fact, I'm ready to accept the challenge in case I get the infrastructural, servicing and billing supports from any agency out there.
The product surely has a brand life in it unless of course the owner kills it thanks to the typical ownership ego and false attitude.
For now, that seems to be a possibility in fact.